“The banner ad ties the worth of any given article to the views it generates. In a CPM-compressed environment, a great article might only be worth $10. The beauty of native advertising is that it removes misaligned incentives, and separates the editorial article from the ad product. No longer is a publisher’s revenue tied to any one article. Rather, a publisher’s value reflects the library of content it produces.”—Source: “Where John Oliver gets native advertising wrong" by Edward Kim.
We are reaching out to gaming enthusiasts and asking you to try some new technology called xxxxxxx, then tell us what you think. And we’d REALLY love if you tweeted, blogged or wrote a story on it! We’ve attached a press release for more information.
PR Blind Solicit Fail.
"Hey Gamer" - GTFOH. The personal touch, even an automated one goes a long way.
“On Monday, some items was mistakenly placed on the free table near the rear of the building and should be returned right away. If you spotted a red Halo Helmet, please return it the front desk. Also, a nice pair of jeans were left.”—
In a memo to staff, Microsoft’s head of Xbox and Microsoft Studios Phil Spencer said that the company will close Xbox Entertainment Studios in the coming months.
The executive team at XES, including Nancy Tellem and Jordan Levin, will stay on to finish some of the projects that Xbox is already deep in production on, including the digital feature “Halo: Nightfall,” the “Signal to Noise” documentary series (which launches with the Zak Penn-directed feature “Atari: Game Over”), and the “Halo” TV series, which will continue as planned with 343 Industries.
“Wow…I think we’ve reached the epitome of butthurt here. All of you are pissed at this guy because he made observations? Great work, people. Truly amazing how big of a shit fit you all had over a single YouTube comment.”—(Good) YouTube comment of the day - via tuxandashotty
But it’s three hours long. How can it be about nothing?
Because Michael Bay has somehow perfected his technique of turning a major summer action movie blockbuster into a high school graduation. It’s three long hours of things happening that you don’t care about. Oh, sure, eventually the person you’re there to see will be called to the stage (likely this student’s name is Grimlock) and you’ll be excited to see him get his moment of recognition, and then the rest of these goddamn kids you don’t know or care about have to get their diploma too. Even though Transformers 4 has less of certain problems that have plagued the live-action franchise, watching it is an obligation, a joyless, interminable slog where all you do is wait for Grimlock to get his diploma, metaphorically speaking, and go home and have a beer.