"Lo, The Toast and The Butter arrived on this world and granted us with The Jam, a sweet substance that sustained life and gave us hope that the aliens would indeed satiate our hunger.
However, they could not comprehend the madness The Egg and The Bacon brought to the table, nor would they understand the carnage The Fork and The Knife wielded, like some unholy cutting and prodding thing also known as The Utensil.
They called this The Breakfasting. The ancient ones called it Part of a Balanced Meal, but our mere mortal tongues could never wrap themselves around one syllable. This is why you are listening to a holotape voiceover from a mad The Toast Prophet, for he has witnessed the true malefactor in this The Breakfasting.
For you see, no one: Not The Toast, The Butter, The Jam, The Egg, The Bacon, or the unholy alliance of The Utensil could comprehend the true evil brewing in their midst: The Coffee. It is said The Coffee has power untold, and stimulates the cycle yet again, making the Breakfasting happen over a 25,000 year period, accepting those races who would be one with The Coffee and accept The Grind as their The Lord and The Savior.
I hope you are not too late, weary travelers, for the time of The Breakfasting is upon us!”
There, I just tied in breakfast, Destiny (and Denny’s for some cross promotion / product placement), a little Mass Effect, and perhaps another generic sci-fi series and / or game that might or might not apply…
1. Know Your Audience – Knowing who consumes your content, where they come from, when they consume, what they consume and in what volume, is invaluable. This kind of customer insight can inform so many different content decisions, from creation to scheduling.
2. Be consistent - Update with regularity. Consistent updates help create consistent audiences.
3. Create editorial events - Develop content around upcoming tentpoles, so that when users are searching for content around a specific event, you already have something for them. Be preactive with your content creation, not reactive.
Note: Deciding what your editorial events are should lead to the creation of an Editorial Calendar.
4. Post a schedule - Create a schedule that is accessible to users. Scheduling transparency helps users know when to come back for new content.
5. Review incoming search data - Incoming search data is helpful in finding out what your users are looking for on your site and what they are not finding when they get there.
“And, I think it’s also missing the point if you’re going after the same people. Michelle Phan might have 26 million subscribers, and she might be able to get people to show up to a convention, but you’re not going to get the same kind of trust levels as a result of her size. The bigger somebody is, the less you’re going to trust them as a spokesperson. The smaller channels, say, if you have 100K subscribers, it’s going to feel more intimate, the community is going to feel like they matter more, and they are valued more. And so, I think for brands that are only going after the very top, they are missing a lot of the point of YouTube as a social network.”—Meredith Levine on “What do you think about the state of influencer marketing in 2014 when you look at YouTube?”
A recently published study confirms that reality. YouTube celebrities are now more popular than mainstream celebrities to US teens. Think about that! Brands — you better. If you want to reach this key burgeoning demographic, then you must — RIGHT NOW! — shift significant marketing funds to the YouTube economy. To MCNs. To YouTube “celebrities.” To Viners. Play time is over. It’s time to go “in” big. And, with these digital platforms, you have the added benefit of being able to reach and pinpoint the precise “right” audience for your messages. Then it is up to you to engage with them, effectively.
And that takes “authenticity” — a word that is foundational to this new world order. YouTube personalities rise — MCNs rise — and brands effectively rise — only with authentic voices.
“Returning to her apartment, Iris uses a surresper - a version of the esper machine from the original Blade Runner which behaves as a virtual reality machine rather than a simple viewer - to analyse the data Meyer gave her about the owl. The data record contains two recorded scenes. The first shows Eldon Tyrell, feeding the owl. The second shows Deckard and Rachael first meeting, in sight of the owl. Iris does not recognise Deckard, and reacts with surprise when the surresper tells her that he was a blade runner; she’s never heard of him, and his data has disappeared from many of the blade runner department’s files. Iris talks the events through with her pet “chat” - an artificial cat whose fur is designed to release relaxing drugs into the owner when it’s stroked.”—By the way, the Blade Runner sequel books were terrible.
“That ISIS appears now to be using a relatively sophisticated surveillance drone to plan its military operations underlines an important development: Technology that was once the monopoly of states is now being used by terrorist groups. In April, for example, the Israeli military said it had shot down a drone off the coast of Haifa and that it was operated by Hezbollah, the militant Shiite group operating out of Lebanon.”—
“The banner ad ties the worth of any given article to the views it generates. In a CPM-compressed environment, a great article might only be worth $10. The beauty of native advertising is that it removes misaligned incentives, and separates the editorial article from the ad product. No longer is a publisher’s revenue tied to any one article. Rather, a publisher’s value reflects the library of content it produces.”—Source: “Where John Oliver gets native advertising wrong" by Edward Kim.
We are reaching out to gaming enthusiasts and asking you to try some new technology called xxxxxxx, then tell us what you think. And we’d REALLY love if you tweeted, blogged or wrote a story on it! We’ve attached a press release for more information.
PR Blind Solicit Fail.
"Hey Gamer" - GTFOH. The personal touch, even an automated one goes a long way.